Direct Mail & Web A/B Marketing Campaign
Led a team, in conjunction with the Vice President of Marketing & Sales, consisting of a Marketing Associate, Marketing Intern, Graphic Artist Consultant, List Broker, and Full Service Printer.
- Postcard sent to 14,000 top-level school district administrators 3 times each to test the effectiveness of two distinct messages and purchased lists.
- Website ad-buy to test the effectiveness of copy and graphics message.
- Topic related webinar presentations to further educate stakeholders and potential stakeholders to the messages.
Both campaigns included unique landing pages, a call to action, and an information packet.
Below are samples of those two campaigns: