Stephen McDow

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Stephen McDow.VHS Collaborative

Direct Mail & Web A/B Marketing Campaign

Led a team, in conjunction with the Vice President of Marketing & Sales, consisting of a Marketing Associate, Marketing Intern, Graphic Artist Consultant, List Broker, and Full Service Printer.

  • Postcard sent to 14,000 top-level school district administrators 3 times each to test the effectiveness of two distinct messages and purchased lists.
  • Website ad-buy to test the effectiveness of copy and graphics message.
  • Topic related webinar presentations to further educate stakeholders and potential stakeholders to the messages.

Both campaigns included unique landing pages, a call to action, and an information packet.

Below are samples of those two campaigns:

OtherChild_DM_Image

Postcard:
Other Child Left Behind

Information Packet:
Other Child Left Behind

Postcard:
Career Pathways

Information Packet:
Career Pathways


View Orange County Medical Association Samples

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