Perhaps there is nothing more powerful in life as watching life blossom and watching life enter into its winter season. Recently, I had the pleasure to once again experience a life in its winter season breathe its last few hours on earth. Many are brought to an unwavering chill when talking about death; however, I add one additional element to this rather earthly experience. It is the experience of being in tune with the spirit of a person and knowing that at any moment God could nod and say, “It is so!” This moment of transition is a sort of … Continue reading Watching Life Transition From Earth To Heaven
The tension between marketing/communications and those that produce revenue, membership/development, is often challenging within an organization. Equally challenging, are leaders who do not see a value in establishing and maintaining synergy between marketing/communications and membership/development. Organizations lacking that synergy often grapple with having to solve disjointed departmental communications and operations, inconsistent brand messaging, poor text heavy marketing collateral, and ineffective call-to-action campaigns that bore the community of existing and potential stakeholders. Recently, a well-educated Ivy League graduate and senior leader at a Boston, Massachusetts area non-profit asked me a question while addressing the details of my professional background: How do … Continue reading Q&A: Is There Tension Between Marketing & Development? Exponential Success Depends On Synergy!