The tension between marketing/communications and those that produce revenue, membership/development, is often challenging within an organization. Equally challenging, are leaders who do not see a value in establishing and maintaining synergy between marketing/communications and membership/development. Organizations lacking that synergy often grapple with having to solve disjointed departmental communications and operations, inconsistent brand messaging, poor text heavy marketing collateral, and ineffective call-to-action campaigns that bore the community of existing and potential stakeholders. Recently, a well-educated Ivy League graduate and senior leader at a Boston, Massachusetts area non-profit asked me a question while addressing the details of my professional background: How do … Continue reading Q&A: Is There Tension Between Marketing & Development? Exponential Success Depends On Synergy!