The tension between marketing/communications and those that produce revenue, membership/development, is often challenging within an organization. Equally challenging, are leaders who do not see a value in establishing and maintaining synergy between marketing/communications and membership/development. Organizations lacking that synergy often grapple with having to solve disjointed departmental communications and operations, inconsistent brand messaging, poor text heavy marketing collateral, and ineffective call-to-action campaigns that bore the community of existing and potential stakeholders. Recently, a well-educated Ivy League graduate and senior leader at a Boston, Massachusetts area non-profit asked me a question while addressing the details of my professional background: How do … Continue reading Q&A: Is There Tension Between Marketing & Development? Exponential Success Depends On Synergy!
As you know, according to data collected by the Centers For Disease Control and Prevention 5,740 children and teens were killed by guns between 2008 to 2009. Also, in the wake of the Newtown, CT shootings at an elementary school … Continue reading ACT NOW: 7 Year Old American Student Asks President & Congress For Greater Gun Protections